stopaapihate.org
Stop AAPI Hate PSA
This PSA is a motion graphic covering 9,081 incidents reported to Stop AAPI Hate from March 19, 2020 to June 30, 2021.
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Types of Discrimination
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Verbal harassment (63.7%) and shunning (16.5%)—the deliberate avoidance of Asian Americans and Pacific Islanders—continue to make up the two largest proportions of the total incidents reported. A majority of incidents are traumatic and harmful but not hate crimes.
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Physical assault (13.7%) composes the third largest category of total reported incidents, followed by being coughed at or spat on (8.5%).
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Civil rights violations—e.g., workplace discrimination, refusal of service and being barred from transportation—account for 11.0% of the total incidents.
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Online harassment makes up 8.3% of the total incidents.
Client /
Stop AAPI Hate
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The coalition tracks and responds to incidents of hate, violence, harassment, discrimination, shunning, and bullying against Asian Americans and Pacific Islanders in the United States.
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Duration /
3 Weeks
Problem /
How can I create a PSA that informs others about the discrimination affecting the AAPI Community?
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Solution /
Create a motion graphic highlighting the types of discrimination that harm the Asian American and Pacific Islander communities and that conveys an antiracist message simply and effectively
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Result/Impact /
More people will understand the negative effects of racism towards the AAPI community
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Team /
Daniel Phounsavan
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Role /
Motion Graphics
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Lessons Learned/Next Step /
Create more designs to inform the public
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