Held
Cassette Packaging Design
Held is a shoegaze project founded by LA-based musician Daniel Phounsavan. Alternating between distorted soundscapes and dreamy guitar textures, Held creates a dense atmosphere juxtaposing bright melodies and gloomy vocals. Paying homage to the ear-shattering bands of the 90s, Held provides a modern rendition that offers a new perspective on past sounds.
Cassette tapes and digital downloads are available at https://held92.bandcamp.com/
Client /
Held
Duration /
1 week
Problem /
How can I create album art that reflects the tone and image of the music?
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Solution /
Create an album art design that is consistent with the branding of Held while taking influence from the aesthetic of other similar music groups
Result/Impact /
Fans of similar music projects will stream or purchase the music
Team /
Daniel Phounsavan
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Role /
Graphic Design
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Lessons Learned/Next Step /
Create other merchandise with the same art and aesthetic
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